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Establishment
Language of instruction
English
Teaching content
MARKETING
This course occurs in the following program(s)
MSc in Big Data Analytics for Business
- Crédits ECTS: 2.00
Training officer(s)
K.COUSSEMENT
Stakeholder(s)
Kristof COUSSEMENT
Présentation
Prerequisite
None
Goal
At the end of the course, the student should be able to:
- familiarize themselves with the most relevant concepts in business analytics
- propose solutions and organize management process to solve real-life problems using business analytics while assessing the values of the organisation
These competencies and/or skills contribute to the following learning objectives
- 2.A Assess the values of the organization in which they work
- 2.B Solve professional dilemmas using concepts of CSR and ethics
- 2.C Generate sustainable solutions for organizations
- 3.C Organize change management processes
- familiarize themselves with the most relevant concepts in business analytics
- propose solutions and organize management process to solve real-life problems using business analytics while assessing the values of the organisation
These competencies and/or skills contribute to the following learning objectives
- 2.A Assess the values of the organization in which they work
- 2.B Solve professional dilemmas using concepts of CSR and ethics
- 2.C Generate sustainable solutions for organizations
- 3.C Organize change management processes
Presentation
This course introduces the basics and fundamentals in the field of business analytics. It introduces in a case study based manner the strategic impact of business analytics and its key success implementation factors. Moreover, special attention is given to the ethical and sustainable impact of analysing data.
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Travail personnel | |||
| Group Project | 20,00 | ||
| Charge de travail personnel indicative | 14,00 | ||
| Overall student workload | 50,00 | ||
Evaluation
Details will be given in the first class.
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 0,00 | 0 | 25,00 |
| Autres | |||
| Rapport écrit | 0,00 | 1 | 50,00 |
| Projet Collectif | 0,00 | 1 | 25,00 |
| TOTAL | 100,00 | ||