News
Our Degree Programs
Establishment
Language of instruction
English
Teaching content
STRATEGY MANAGEMENT
This course occurs in the following program(s)
Bachelor in International Business
- Crédits ECTS: 2.00
Training officer(s)
H.EL ASRAOUI
Stakeholder(s)
H.EL ASRAOUI, I.RICHARD, A.BELDI, E.GARLOT-FALGUIERES, J.CLAEYS, H.STEFANIUTYN, Antoine VIGNERON, Nermin Accou-Kassib
Marion Ligonie
Pascal Etzol
Johan Maes
John Hegarty
Helen Cocco
Martin Storme
, Thi Thanh Huong TRAN
Marion Ligonie
Pascal Etzol
Johan Maes
John Hegarty
Helen Cocco
Martin Storme
, Thi Thanh Huong TRAN
Présentation
Prerequisite
Financial accounting
Fundamentals of marketing
Fundamentals of marketing
Goal
- Develop a holistic view of business operations including, marketing, sales, human resources, capacity management, investments, and service quality.
- Develop the understanding and command of business fundamentals and market-driven decision-making practices in a services environment.
- Enhance fact-based analytical decision-making and educate the financial implications of business decisions by linking the decisions to cash flows and bottom line performance.
- Give students practical experiences in team-work, problem solving and excite competitive spirits in a dynamically evolving marketplace.
- Develop the understanding and command of business fundamentals and market-driven decision-making practices in a services environment.
- Enhance fact-based analytical decision-making and educate the financial implications of business decisions by linking the decisions to cash flows and bottom line performance.
- Give students practical experiences in team-work, problem solving and excite competitive spirits in a dynamically evolving marketplace.
Presentation
Cesim OnService simulation is designed to give students practical experience in managing various aspects of a small business in a service business environment.
The teams’ goal is to manage the operating, market, and financial performance of a service business in a competitive market with seasonal variations in demand and economic conditions.
The teams’ goal is to manage the operating, market, and financial performance of a service business in a competitive market with seasonal variations in demand and economic conditions.
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Autoformation | |||
| E-Learning | 14,00 | ||
| Travail personnel | |||
| Group Project | 6,00 | ||
| Charge de travail personnel indicative | 8,00 | ||
| Overall student workload | 44,00 | ||
Evaluation
The assessment will comprise in class participation, a group presentation and the financial performance of the team at the end of the game.
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Présentation orale | 0,50 | 1 | 20,00 |
| QCM | 0,16 | 1 | 10,00 |
| Autres | |||
| Projet Collectif | 0,00 | 1 | 50,00 |
| Rapport écrit | 0,00 | 2 | 20,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
All information concerning the course will be published on the course website (www.ieseg-online.com). -