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Establishment
Language of instruction
English
Teaching content
STRATEGY MANAGEMENT
This course occurs in the following program(s)
IESEG Degree - Programme Grande École
- Crédits ECTS: 2.00
Training officer(s)
T.RATINHO
Stakeholder(s)
Tiago Ratinho
Présentation
Prerequisite
No pre-requisites
Goal
At the end of the course the student should be able to :
1. Explain the importance of business models in firm's performance
2. Understand the interplay between business models and firm's strategy
3. Apply business modelling tools to the retail industry and digital technologies
4. Evaluate critically existing innovative business models
5. Create a viable innovative business model
1. Explain the importance of business models in firm's performance
2. Understand the interplay between business models and firm's strategy
3. Apply business modelling tools to the retail industry and digital technologies
4. Evaluate critically existing innovative business models
5. Create a viable innovative business model
Presentation
Business model innovation is the driver for value creation. This course will cover business model innovation with a practical approach and a focus on the retail industry. Through a series of case analyses, class discussions, and group exercises the course offers the students the opportunity to develop an appreciation of how business models are intertwined with firm's strategy and innovation.
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Travail personnel | |||
| Group Project | 10,00 | ||
| Charge de travail personnel indicative | 6,00 | ||
| Individual Project | 10,00 | ||
| Autoformation | |||
| Recherche | 8,00 | ||
| Overall student workload | 50,00 | ||
Evaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Présentation orale | 0,00 | 0 | 20,00 |
| Participation | 0,00 | 0 | 30,00 |
| Autres | |||
| Projet Collectif | 0,00 | 0 | 30,00 |
| Rapport écrit | 0,00 | 0 | 20,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
Osterwalder & Pigneur (2010) - Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers -
Internet resources