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Establishment
Language of instruction
English
Teaching content
MARKETING
This course occurs in the following program(s)
MSc in Big Data Analytics for Business
- Crédits ECTS: 2.00
Training officer(s)
R.VAN OSSENBRUGGEN
Stakeholder(s)
R.VAN OSSENBRUGGEN
Présentation
Prerequisite
• Know how to read tables and graphs
• Basic knowledge of statistics
• Basic knowledge of statistics
Goal
At the end of the course, the student should be able to:
- know how to report quantitative information
- apply basic design principles
- build a compelling story line from quantitative information
These competencies and/or skills contribute to the following learning objectives
- 1.C Communicate effectively in English
- 4.A. Appraise the performance of a team
- 4.B Compose constructive personal feedback and guidance
- 4.C. Convey powerful messages using contemporary presentation techniques
- know how to report quantitative information
- apply basic design principles
- build a compelling story line from quantitative information
These competencies and/or skills contribute to the following learning objectives
- 1.C Communicate effectively in English
- 4.A. Appraise the performance of a team
- 4.B Compose constructive personal feedback and guidance
- 4.C. Convey powerful messages using contemporary presentation techniques
Presentation
• The value of effective communication
• Information design
• Basic design rules
• Do’s & don’ts presenting tables & graphs
• Data communication pitfalls
• Synthesizing information
• From numbers to insight to compelling story
• Information design
• Basic design rules
• Do’s & don’ts presenting tables & graphs
• Data communication pitfalls
• Synthesizing information
• From numbers to insight to compelling story
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours magistral | 16,00 | ||
| Travail personnel | |||
| Group Project | 34,00 | ||
| Overall student workload | 50,00 | ||
Evaluation
Teams of 3 to 4 students make an assignment together; deliverable: 1- to 15 slide powerpoint presentation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Autres | |||
| Rapport écrit | 34,00 | 1 | 80,00 |
| Contrôle continu | |||
| Participation | 16,00 | 1 | 20,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
Presentation Zen (Garr Reynolds) -
Slidedocs: Spread Ideas with Effective Visual Documents (Nancy Duarte) -
Storytelling with Data: A Data Visualization Guide for Business Professionals (Cole Nussbaumer Knaflic) -
The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios (Wexler, Shaffer & Cotgreave) -
Slidedocs: Spread Ideas with Effective Visual Documents (Nancy Duarte) -
Storytelling with Data: A Data Visualization Guide for Business Professionals (Cole Nussbaumer Knaflic) -
The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios (Wexler, Shaffer & Cotgreave) -