News
Our Degree Programs
Establishment
Language of instruction
French, English
Teaching content
MO-EMM
Training officer(s)
F.GRUMETZ
Stakeholder(s)
Christophe LEROUX
Présentation
Goal
- Discover the competitive intelligence notion, its interest and its perspectives
- Key-words: foresight, details, network, lobbying and standards.
- Key-words: foresight, details, network, lobbying and standards.
Presentation
- Concept appropriation: definition, historic purposes, ethics and deontology.
- Collect and data-processing : the different stages of data-processing, the passive or active foresight in all the forms, the interpretation of the information: the analysis and the transformation into knowledge.
- Assets protection: the counter competitive intelligence and the safety of sensitive information, the informational flows ans the decision-making processes.
- The offensive use of the training: the lobbying and influence actions, the main competitive intelligence systems worldwide and its mode of action
-Conclusion: exam, balance sheet of the current situation and generral audit of the competitive intelligence.
- Collect and data-processing : the different stages of data-processing, the passive or active foresight in all the forms, the interpretation of the information: the analysis and the transformation into knowledge.
- Assets protection: the counter competitive intelligence and the safety of sensitive information, the informational flows ans the decision-making processes.
- The offensive use of the training: the lobbying and influence actions, the main competitive intelligence systems worldwide and its mode of action
-Conclusion: exam, balance sheet of the current situation and generral audit of the competitive intelligence.
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Face to face | |||
| Lectures - face to face | 20,00 | ||
| Independent study | |||
| Independent study | 20,00 | ||
| Overall student workload | 40,00 | ||
Evaluation