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Establishment
Language of instruction
English
Teaching content
INTERNATIONAL BUSINESS
This course occurs in the following program(s)
IESEG Degree - Programme Grande École
- Crédits ECTS: 4.00
Training officer(s)
H.EL ASRAOUI
Stakeholder(s)
Hassan EL ASRAOUI (Lille Campus), Josse ROUSSEL (Paris Campus)
Présentation
Prerequisite
Students should have basic knowledge of key concepts on Strategic Management. Also, information about latest firm's strategies (any sector) is useful.
Goal
- understand the main schools of strategic business; how those strategies are implemented; the process needed to build business strategies and their impact on firm performance.
- gain general knowledge about business from both the theoretical and practical perspectives.
- have the analytical and evaluative skills necessary to diagnose a sector or a firms’ strategic position (market, prices, barriers, R&D…).
- understand how a firm chooses its competitive strategy and the effects of the contemporary business environment.
- gain general knowledge about business from both the theoretical and practical perspectives.
- have the analytical and evaluative skills necessary to diagnose a sector or a firms’ strategic position (market, prices, barriers, R&D…).
- understand how a firm chooses its competitive strategy and the effects of the contemporary business environment.
Presentation
- Contemporary Strategy Analysis: Concepts, Techniques, Applications.
- Firm, market and strategies (Market share, Price level, Competitors, Concentration, Concentration’s rates (CR4, CR8, HHI)).
- Some fields will be studied in depth: business law, management theories, industrial economics, problem-solving and decision-making, organizational behavior, policy and ethics, global business issues, conflict management and leadership.
- We will also include talks from business leaders who develop new products and processes that take into account issues like human rights, water scarcity, climate change, sustainable development, etc.
- Keys to Business Strategies as SWOTs, BCG MATRIX, Arthur D. Little MATRIX, MASONS?s Model (SCP), Mickael Porter’s Model (5 Forces), Cost-benefit analysis are used in combination with several other methods.
- Firm, market and strategies (Market share, Price level, Competitors, Concentration, Concentration’s rates (CR4, CR8, HHI)).
- Some fields will be studied in depth: business law, management theories, industrial economics, problem-solving and decision-making, organizational behavior, policy and ethics, global business issues, conflict management and leadership.
- We will also include talks from business leaders who develop new products and processes that take into account issues like human rights, water scarcity, climate change, sustainable development, etc.
- Keys to Business Strategies as SWOTs, BCG MATRIX, Arthur D. Little MATRIX, MASONS?s Model (SCP), Mickael Porter’s Model (5 Forces), Cost-benefit analysis are used in combination with several other methods.
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours magistral | 32,00 | Courses, intervention of managers | |
| Coaching | 20,00 | Project coaching (Firms’ strategy analysis) | |
| Autoformation | |||
| Recherche | 20,00 | Company Observation, visits to companies | |
| Travail personnel | |||
| Charge de travail personnel indicative | 28,00 | ||
| Overall student workload | 100,00 | ||
Evaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 0,00 | 1 | 10,00 |
| Présentation orale | 0,75 | 1 | 40,00 |
| Autres | |||
| Rapport écrit | 0,00 | 1 | 50,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
Grant, Robert, M. « Contemporary Strategy Analysis », Text and cases edition, Seventh Edition, A John Wiley & Sons, Ltd, Publication, 2010. -
Mark Saunders, Philip Lewis and Adrian Thornhill, Research Methods for Business Students, Fourth Edition, 2007, Prentice Hall, Pearson Education -
Nicholas Lee, Ian Ling, 2008, “Doing Business Research: A Guide to Theory and Practice”, SAGE Publications -
Mark Saunders, Philip Lewis and Adrian Thornhill, Research Methods for Business Students, Fourth Edition, 2007, Prentice Hall, Pearson Education -
Nicholas Lee, Ian Ling, 2008, “Doing Business Research: A Guide to Theory and Practice”, SAGE Publications -