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Our Degree Programs
Establishment
Language of instruction
French, English
Teaching content
UE28
Training officer(s)
F.QUAGLIANA, V.FILLION
Présentation
Prerequisite
- Knowing the communication tools and actions
- Having experimented work experience in the sector of communication (internship, summer job...)
- Having experimented work experience in the sector of communication (internship, summer job...)
Goal
- Analysing the organisation culture
- Carrying out the implementation of a communication strategy or action related to the corporate culture
This course develops the following professional skills:
- Understanding, analysing and reading about your environment (general knowledge) including the international
- Being able to work with professional partners (agency, companies, firms…)
- Being able to manage a team and the whole projects in a national as well as in an international context
- Carrying out the implementation of a communication strategy or action related to the corporate culture
This course develops the following professional skills:
- Understanding, analysing and reading about your environment (general knowledge) including the international
- Being able to work with professional partners (agency, companies, firms…)
- Being able to manage a team and the whole projects in a national as well as in an international context
Presentation
- Coroporate culture definition
- Corporate culture analysis
- Audit methods
- Corporate culture typologies
- Steps of the culture
- Corporate culture and communication
- Landmarks
- Corporate culture analysis
- Audit methods
- Corporate culture typologies
- Steps of the culture
- Corporate culture and communication
- Landmarks
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Face to face | |||
| 12,00 | |||
| Independent study | |||
| Travail personnel indicatif | 8,00 | Le travail personnel se fait par groupe de 4 ou 5 étudiants. | |
| Overall student workload | 20,00 | ||
Evaluation