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Establishment
Language of instruction
English
Teaching content
MARKETING
Training officer(s)
G.DE KERVILER
Stakeholder(s)
James O'Loughlin
Présentation
Prerequisite
Basic understanding of the ecommerce and social media market place
Introductory level marketing skills
An Entrepreneurial spirit
Introductory level marketing skills
An Entrepreneurial spirit
Goal
Work in an international and intercultural environment
Understand the impact of e-commerce in the globalization of international markets
Consider the impact of cutlural considerations in cross border markets
Identify new market issues including tax, logistics, foreign exchange impact, etc
Develop and implement a market entry plan to capitalise on global opportunity
Understand the impact of e-commerce in the globalization of international markets
Consider the impact of cutlural considerations in cross border markets
Identify new market issues including tax, logistics, foreign exchange impact, etc
Develop and implement a market entry plan to capitalise on global opportunity
Presentation
Topic 1. The rise of e-commerce from traditional markets
Topic 2. Understanding and leveraging the cross border cultural dififerences
Topis 3. Issue associated with new markets, logistics, foreign exchange, import/export, etc.
Topic 4. How to minimise risk and maximise gain
Topc 5. Developing a strategy for the new world market.
Topic 6. Global payment management & the new world currencies
Topic 2. Understanding and leveraging the cross border cultural dififerences
Topis 3. Issue associated with new markets, logistics, foreign exchange, import/export, etc.
Topic 4. How to minimise risk and maximise gain
Topc 5. Developing a strategy for the new world market.
Topic 6. Global payment management & the new world currencies
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Face to face | |||
| lecture | 16,00 | Direct Lecture Contact Hours | |
| Independent work | |||
| E-Learning | 4,00 | Research Social Media and Online Market Place | |
| Independent study | |||
| Group Project | 4,00 | Develop in class presentation for assessment | |
| Estimated personal workload | 8,00 | Final Exam Review/Study | |
| Overall student workload | 32,00 | ||
Evaluation
Assessment will primarily consist of a hands-on group presentation and an individual end of course exam assessment
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Continuous assessment | |||
| Participation | 16,00 | 1 | 10,00 |
| Final Exam | |||
| Written exam | 2,00 | 1 | 60,00 |
| Others | |||
| Group Project | 4,00 | 1 | 30,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
Alibaba - The House that Jack Built (Duncan Clark) - -
PwC Total Retail Survey 2017 - -
PwC Total Retail Survey 2017 - -
Internet resources