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Our Degree Programs
Establishment
Language of instruction
English
Teaching content
MARKETING
Training officer(s)
Y.MOYSAN
Stakeholder(s)
T.LECLERCQ
Présentation
Prerequisite
Marketing Basics
Goal
At the end of the course, the student should be able to:
Successfully collaborate within a intercultural team (LO1.B)
Communicate effectively in English (LO1.C)
Breakdown complex organizational problems using the appropriate methodology (LO3.A)
Analyze the social media strategy of a company
Propose creative solutions within an organization (LO3.B)
Suggest an appropriate social media strategy
Organize change management processes (LO3.C)
Suggest a plan to progressively implement social media innovations
Demonstrate an expertise on key concepts, techniques and trends in their professional field (LO7.A)
Master the key concepts of social media
Identify the main aspects of gamification
Successfully collaborate within a intercultural team (LO1.B)
Communicate effectively in English (LO1.C)
Breakdown complex organizational problems using the appropriate methodology (LO3.A)
Analyze the social media strategy of a company
Propose creative solutions within an organization (LO3.B)
Suggest an appropriate social media strategy
Organize change management processes (LO3.C)
Suggest a plan to progressively implement social media innovations
Demonstrate an expertise on key concepts, techniques and trends in their professional field (LO7.A)
Master the key concepts of social media
Identify the main aspects of gamification
Presentation
This course will combine an interactive lecture with case studies and group work.
Day 1: Introduction to innovation dynamics and contributions of co-creation practices
Day 2: Co-creation process and key notions
Day 3: Consumers' profiles and roles in co-creation communities
Day 4: Tactical actions for digital marketing and social media : Gamification
Day 1: Introduction to innovation dynamics and contributions of co-creation practices
Day 2: Co-creation process and key notions
Day 3: Consumers' profiles and roles in co-creation communities
Day 4: Tactical actions for digital marketing and social media : Gamification
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Autoformation | |||
| Lecture du manuel de référence | 6,00 | ||
| Travail personnel | |||
| Group Project | 18,00 | ||
| Charge de travail personnel indicative | 10,00 | ||
| Overall student workload | 50,00 | ||
Evaluation
- Group presentations of academic studies and managerial cases (flipped classes)
- Written exam
- In-class participation
- Written exam
- In-class participation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 16,00 | 1 | 10,00 |
| Examen (final) | |||
| Examen écrit | 2,00 | 1 | 50,00 |
| Autres | |||
| Etude de cas | 8,00 | 1 | 40,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
Ramaswamy, V., and Gouillart, F. (2010), The Power of Co-Creation, Business and Economics The Art of Social Media: Power Tips for Power Users -