INTERNAL MARKETING AND SELLING PROCESSES

The purpose of the elective is to introduce the students to the intraorganizational dimension of the selling and demonstrate how all roles within the organization are linked; accepting the fact that you need to sell internally and that it is your job to do it; no one else will do it for you. The emphasis will be on how internal relationship are managed in order to effectively meet the customers needs both from a sales perspective and the perspective of other organizational departments. However, internal selling is not a unidirectional activity. It is a two-way street. The other direction occurs when the staff in other departments want to sell their ideas, attitudes, and competencies to, their management and supervisors and then to their assistants and other stakeholders. Ultimately to the sales force who have to present these goals and ideas to the customer. The course will therefore examine the internal selling role from both perspectives covering sales person navigation, market orientation, conflict management theory and personal selling skills.