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Our Degree Programs
Establishment
Language of instruction
English
Teaching content
MARKETING
Training officer(s)
P.ROSSI, L.Yi
Stakeholder(s)
Several lecturers on the 2 campuses
Présentation
Goal
At the end of the course, the student should be able to :
- Understand from a general perspective what is marketing and what kind of activities marketing involves.
- Understand concepts, analyses, and activities that comprise marketing management.
- Demonstrate analytical skills to assess and solve marketing problems.
- Build a foundation for marketing management course
- Practice oral and written communication skills
- Understand from a general perspective what is marketing and what kind of activities marketing involves.
- Understand concepts, analyses, and activities that comprise marketing management.
- Demonstrate analytical skills to assess and solve marketing problems.
- Build a foundation for marketing management course
- Practice oral and written communication skills
Presentation
The objectives of this course are to:
1. General introduction marketing funtion and its concept
2. Market analysis: external and internal
3. Consumer behavior
4. Marketing research
5. Branding
6. Digital marketing
1. General introduction marketing funtion and its concept
2. Market analysis: external and internal
3. Consumer behavior
4. Marketing research
5. Branding
6. Digital marketing
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Travail personnel | |||
| Group Project | 18,00 | ||
| Charge de travail personnel indicative | 15,00 | ||
| Autoformation | |||
| Recherche | 10,00 | ||
| Lecture du manuel de référence | 3,00 | ||
| Overall student workload | 62,00 | ||
Evaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 0,00 | 0 | 10,00 |
| Examen (final) | |||
| Examen écrit | 0,00 | 0 | 50,00 |
| Autres | |||
| Projet Collectif | 0,00 | 0 | 40,00 |
| TOTAL | 100,00 | ||