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Our Degree Programs
Establishment
Language of instruction
French, English
Teaching content
MB-EMM
Training officer(s)
M.Morelle
Stakeholder(s)
Anthony BEAUDIER
Christophe AGUITON
Caroline OGEZ
Anne LAPICORE
Christophe AGUITON
Caroline OGEZ
Anne LAPICORE
Présentation
Goal
Learning of different steps and dimensions of the innovative management. The complex case of services based on the ICT. (Information and Communications Technology)
Presentation
1. The design of the service idea
2. The technical feasibility, standards and industrial protection; the function of use
3. The use and the economic feasibility: the business model
4. The conversation internal to the company
5. The return of the goods
2. The technical feasibility, standards and industrial protection; the function of use
3. The use and the economic feasibility: the business model
4. The conversation internal to the company
5. The return of the goods
Modalités
Forms of instruction
For each step of the design: set a problematic/deepening on two case-studies/the step must be put into the perspective of the design process and compared to mobilized knowledge resources.
Concurrently, a project will be lead: construction of a service concept on the base of a "brief marketing" produced by the company.
A service concept includes the idea validation, the technical proof of feasibility and the justification of business model. The project relies on the co-design center the phases of design idea user co-design and the realisation of the technical model.
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Face to face | |||
| Lectures - face to face | 28,00 | ||
| Exercises | 14,00 | ||
| Independent study | |||
| Independent study | 20,00 | ||
| Overall student workload | 62,00 | ||
Evaluation
Reports and case-studies
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Final Exam | |||
| Written test | 2,00 | 1 | 70,00 |
| Continuous assessment | |||
| Test (Quizz) | 1,00 | 1 | 30,00 |
| TOTAL | 100,00 | ||