MANAGING A MULTINATIONAL ENTERPRISE : AN ASIAN PERSPECTIVE

Code Cours
2324-IÉSEG-M1S2-STR-MA-EI11UE
Language of instruction
English
Teaching content
STRATEGY MANAGEMENT
Training officer(s)
N.GRIGORIOU
Stakeholder(s)
Nicholas GRIGORIOU
Level
Master
Program year
Period

Présentation

Prerequisite
Nil.
Goal
At the end of the course, the student should be able to:
1.Devise and implement strategies that will help provide a competitively advantageous position and differentiate between smaller firms and multinational corporations.
2. Understand the challenges of managing managers and labor personnel both in individual Asian markets
3. Develop skills to examine the global supply chain and quality management practices pursued by multinational enterprises operating in Asia
4. Appraise the theories of the Multinational Corporation and future challenges for theory.
5. Discuss the evolution of the MNC
6. Identify the nature of an MNC and the extent and pattern on MNC activity in Asian economies.
7. Discuss headquarter subsidiary relationships.
Presentation
Over the last few decades, the challenges facing managers of multinational enterprises (MNEs) have continued to evolve. As globalization of the business environment takes place, both domestic and multinational businesses must adapt their strategies and managerial practices. The unit focuses on key issues that businesses face as they adapt to this new environment. This unit provides coverage of a broad survey of international business issues; analyzes the environment in which MNEs operate within an Asian perspective. It offers a theoretical and practical understanding of the issues and challenges facing MNEs in today’s business environment.

Modalités

Organization
Type Amount of time Comment
Présentiel
Cours magistral 8,00 In-class interactive lectures and tutorials
Travaux dirigés 8,00
Travail personnel
Charge de travail personnel indicative 8,00 Private study
Overall student workload 24,00
Evaluation
This unit will be graded by examination only. The examination paper constitutes 100% of the total assessment.

Ressources

Bibliography
Journal articles provided as course material. -