MANAGING THE NET 2 : HOW TO CREATE ON-LINE BUSINESS

Code Cours
2324-IÉSEG-M1S1S2-MIS-MA-EI49UE
Language of instruction
English
Teaching content
MANAGEMENT OF INFORMATION SYSTEMS
Training officer(s)
F.BOLICI
Stakeholder(s)
Francesco BOLICI
Level
Master
Program year
Period

Présentation

Prerequisite
- To have a strong interest/passion in discovering how an idea can become a real company.
- To have attended and successfully passed the course “Managing the Net 1: Understanding Online Business ”.
Goal
At the end of the course, the student should be able to:
- identify the key elements for planning their own on-line business [what are the critical factors I've to take into consideration when starting my own online business?];
- compare their problems with those already solved by previous online start-uppers [what are some successful example of online business? What can I learn from those experiences and apply to my own business idea?];
- define what are the competencies that they have to develop or to acquire in order to increase the chances of success of their own online business [what should I know before starting my own online business? Where can I find the missing competencies?];
- know a set of tools that can be useful in starting their own online business [which tool should I choose? How can I measure my business success? What are the state of the art solutions that I should try to embed in my business idea?].
Presentation
This course provides real world, hands-on learning on what it is like to actually start an online company. Through in class exercise, the student will be planning his/her online business, virtually taking into consideration customers, partners, competitors, as s/he encounters the chaos and uncertainty of how an online startup actually works. Student will face issues on how to build and work with a start-up team. Even if the course is not focused on building a website or developing a mobile app, guidance and advice will be provided to those teams willing to build a basic prototype of their business idea.
At the end of the week each team will present is own online business proposal to a potential business angel.

Modalités

Organization
Type Amount of time Comment
Autoformation
Recherche 2,00
Lecture du manuel de référence 2,00
Présentiel
Cours interactif 16,00 This class is primarily team-based. Working and studying will be done in teams. Projects are treated as real start-ups, so the workload could be intense
Travail personnel
Group Project 12,00
Charge de travail personnel indicative 4,00
Overall student workload 36,00
Evaluation
This II module of Managing the Net, is primarily team-based. Working and studying will be done in teams. Projects are treated as real start-ups, so the workload could be intense. Individual attendance and contributions will be also evaluated through continuous assessment and a transparent system of contribution to the team-work.
Control type Duration Amount Weighting
Contrôle continu
Participation 16,00 1 30,00
Autres
Projet Individuel 12,00 1 70,00
TOTAL 100,00

Ressources

Bibliography
A set of articles will be posted on the course website (www.francescobolici.com) around two weeks before the beginning of the course -
Internet resources