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Our Degree Programs
Establishment
Language of instruction
English
Teaching content
INTERNATIONAL BUSINESS
Training officer(s)
H.EL ASRAOUI, W.MIMRA
Stakeholder(s)
W.MIMRA
Présentation
Prerequisite
Basic knowledge in microeconomics, interest in strategic market analysis,
some knowledge of game theory or industrial organization is helpful but not required.
some knowledge of game theory or industrial organization is helpful but not required.
Goal
At the end of the course, the student should be able to:
Analyze the different forms of competitive forces in markets
Understand and analyze the sources and strategic use of market power
Understand the policy framework---regulation, competition policy and antitrust---that shapes the market environment
Learn about and analyze important competition policy cases, such as European Commission vs. Google
Analyze the different forms of competitive forces in markets
Understand and analyze the sources and strategic use of market power
Understand the policy framework---regulation, competition policy and antitrust---that shapes the market environment
Learn about and analyze important competition policy cases, such as European Commission vs. Google
Presentation
The course has two parts: In the first part, an introduction to modern industrial economics is given in interactive lectures. In the second part, strategic market analysis is put to practice: Students analyze, write a report and present a competition policy case such as European Commission (EC) vs. Google, EC vs. Intel, the Visa/Mastercard case, etc. Many cases for many different markets (e.g. pharmaceuticals, football transmission rights, airline industry) including merger cases available.
Outline Part I: Interactive Lecture
1. Introduction to Market Analysis and Competition Policy
2. Firms, Consumers and the Market
3. Sources of Market Power: Product differentation, Advertising, Bundling, Consumer Inertia, …
4. Pricing Strategies and Market Segmentation
5. Focus Session: The Economics of Platforms and Network Goods
6. Competition Policy: Regulation and Antitrust
Outline Part I: Interactive Lecture
1. Introduction to Market Analysis and Competition Policy
2. Firms, Consumers and the Market
3. Sources of Market Power: Product differentation, Advertising, Bundling, Consumer Inertia, …
4. Pricing Strategies and Market Segmentation
5. Focus Session: The Economics of Platforms and Network Goods
6. Competition Policy: Regulation and Antitrust
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 14,00 | ||
| Coaching | 2,00 | ||
| Autoformation | |||
| Recherche | 6,00 | ||
| Travail personnel | |||
| Group Project | 28,00 | ||
| Overall student workload | 50,00 | ||
Evaluation
The assessment is based on participation in class and the oral presentation and written report (both group work) of the competition policy case.
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 15,00 | 1 | 15,00 |
| Présentation orale | 1,00 | 1 | 35,00 |
| Autres | |||
| Projet Collectif | 0,00 | 1 | 50,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
Belleflamme/Peitz (2016,2nd edition), Industrial Organization: Markets and Strategies. -
Links to the material for the different cases will be provided in class. -
Links to the material for the different cases will be provided in class. -