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Our Degree Programs
Establishment
Language of instruction
French, English
Teaching content
MO-EMM
Training officer(s)
F.GRUMETZ
Stakeholder(s)
Béatrice GRIMONPONT
Présentation
Prerequisite
Having followed the Marketing basic module in M1
Goal
Improve and reinforce the notions studied in M1.
Presentation
INTRODUCTION: Basis reminders
- Session 1: The qualitative and quantitative surveys
- Session 2: Psychology and the consumer's behaviour.
- Session 3: Customer relationship management.
- Session 4: The relationship marketing
CONCLUSION: Ethics and marketing
- Session 1: The qualitative and quantitative surveys
- Session 2: Psychology and the consumer's behaviour.
- Session 3: Customer relationship management.
- Session 4: The relationship marketing
CONCLUSION: Ethics and marketing
Modalités
Forms of instruction
Tutorial
Case-study
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Face to face | |||
| Lectures - face to face | 20,00 | ||
| Independent study | |||
| Independent study | 10,00 | ||
| Overall student workload | 30,00 | ||
Evaluation
Case-study
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Final Exam | |||
| Written test | 2,00 | 1 | 50,00 |
| Continuous assessment | |||
| Test | 2,00 | 1 | 50,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
théories et nouvelles pratiques du marketing, - LENDREVIEJ. ET ALI
BREE J. Le comportement du consommateur, DUNOD, 2009 DEMEURE C. Marketing, DUNOD, 2008 GHEWY P. Marketing SUP'FOUCHER, 2009 HELFER J.P. Marketing, DUNOD, 2009 LADWEIN R. Le comportement du consommateur et de DUNOD, 2006