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Establishment
Language of instruction
French, English
Teaching content
MARKETING
Training officer(s)
E.DEDES
Stakeholder(s)
Emilie Dédès
Présentation
Prerequisite
Students should already be familiar with web sites concepts
The web KPIs such as visit, transformation rate
The web KPIs such as visit, transformation rate
Goal
• Understand the mobile market : figures, trends and profiles
• Recognize applications / sites / PWA differences and expectations
• Understand application store rules
• Assimilate the main mobile behaviors and marketing specifics
• Define the mobile KPI's
• Realize the ergonomics differences with the web
• Create a roadmap
--> Create a small mobile brand strategy
• Recognize applications / sites / PWA differences and expectations
• Understand application store rules
• Assimilate the main mobile behaviors and marketing specifics
• Define the mobile KPI's
• Realize the ergonomics differences with the web
• Create a roadmap
--> Create a small mobile brand strategy
Presentation
The students will have to complete their own mobile strategy for the final exam (groups of x students); time at the end of each session - will be dedicated to group work and Q&A.
-The mobile market : figures, trends and profiles
-Differencies between applications and sites
-Applications stores rules
-Mobile Behaviors and features
-Mobile KPI's
-Mobile marketing
-Use case study
-Mobile ergonomics
-Innovation
-The mobile market : figures, trends and profiles
-Differencies between applications and sites
-Applications stores rules
-Mobile Behaviors and features
-Mobile KPI's
-Mobile marketing
-Use case study
-Mobile ergonomics
-Innovation
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Face to face | |||
| lecture | 8,00 | ||
| Interactive class | 2,00 | ||
| Coaching | 6,00 | ||
| Independent work | |||
| Research | 6,00 | ||
| Independent study | |||
| Group Project | 16,00 | ||
| Individual Project | 4,00 | ||
| Estimated personal workload | 8,00 | ||
| Overall student workload | 50,00 | ||
Evaluation
The final exam will be an oral presentation - a pitch of 20' per group - of their business mobile strategy
The feedback on their work will be directly given at the end of each presentation.
1 personal work will be given after the class; feedback will be sent by email.
The feedback on their work will be directly given at the end of each presentation.
1 personal work will be given after the class; feedback will be sent by email.
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Continuous assessment | |||
| Oral presentation | 0,30 | 1 | 70,00 |
| Others | |||
| Individual Project | 0,00 | 1 | 30,00 |
| TOTAL | 100,00 | ||
Ressources
Internet resources