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Our Degree Programs
Establishment
Language of instruction
English
Teaching content
MARKETING
Training officer(s)
V.PAUWELS DELASSUS
Stakeholder(s)
R.ISHAC
Présentation
Prerequisite
Marketing Basics
E-commerce Basics
E-commerce Basics
Goal
At the end of the course, the student should be able to:
Understand the actual customer expectations and how omni-channel can influcence their purchasing
- Make effectual organizational decisions (L05.D) that will ensure a consistent brand strategy
- Set the good combination of channels and implement gateways to improve the customer journey
- Successfully collaborate within an intercultural team (L01.B) to set one common direction that serves the customer
- Propose creative solutions within an organization (L03.B). Solutions that focus on Customer Experience (rather than technology)
- Communicate effectively in English (L01.C) to expose the chosen strategy
Understand the actual customer expectations and how omni-channel can influcence their purchasing
- Make effectual organizational decisions (L05.D) that will ensure a consistent brand strategy
- Set the good combination of channels and implement gateways to improve the customer journey
- Successfully collaborate within an intercultural team (L01.B) to set one common direction that serves the customer
- Propose creative solutions within an organization (L03.B). Solutions that focus on Customer Experience (rather than technology)
- Communicate effectively in English (L01.C) to expose the chosen strategy
Presentation
1. The growing importance of synchronizing with consumers: understanding brands as a whole
2. Crossing the chasm to offer more: the benefits of a multi-channel approach
3. From selling moments to connection moments: Omni-channel scenarios around the customer journey
4. Breaking the silos: unifying diverging strategies towards a common goal
2. Crossing the chasm to offer more: the benefits of a multi-channel approach
3. From selling moments to connection moments: Omni-channel scenarios around the customer journey
4. Breaking the silos: unifying diverging strategies towards a common goal
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Autoformation | |||
| E-Learning | 9,00 | ||
| Travail personnel | |||
| Group Project | 15,00 | ||
| Charge de travail personnel indicative | 10,00 | ||
| Overall student workload | 50,00 | ||
Evaluation
ndividual evaluation of each student will be done through in-class oral contributions as well as oral presentations of in-class case studies & a final group project.
Students will be more specifically evaluated on their ability to propose creative solutions (L03.B) during 1 of the case studies, as the main objective will be to recommend an effiicient point of sale digitization approach while no optimal solution is possible.
Students will be more specifically evaluated on their ability to propose creative solutions (L03.B) during 1 of the case studies, as the main objective will be to recommend an effiicient point of sale digitization approach while no optimal solution is possible.
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Présentation orale | 0,50 | 0 | 20,00 |
| Participation | 16,00 | 0 | 20,00 |
| Autres | |||
| Projet Collectif | 0,50 | 0 | 60,00 |
| TOTAL | 100,00 | ||
Ressources
Internet resources