OPEN INNOVATION AND CROWDSOURCING

Code Cours
2324-IÉSEG-M1S1-MIS-MA-EI55UE
Language of instruction
English
Teaching content
MANAGEMENT OF INFORMATION SYSTEMS
Training officer(s)
W.VAN OSCH
Stakeholder(s)
Wietske VAN OSCH
Level
Master
Program year
Period

Présentation

Prerequisite
Basic diagnostic and analytical skills •
Verbal presentation and discussion skills
Critical thinking and interpretation skills
Rudimentary knowledge of management, organizations, and strategy
Goal
- Define strategic entrepreneurship, open innovation, crowdsourcing and other related concepts
• Demonstrate an understanding of the practices embodying open innovation and collaboration, the managerial strategies to implement open innovation; and how to shape their outcomes in terms of impacts on a company's bottomline and the broader society
• Critically assess and understand how to apply management tools to design, steer, and evaluation open innovation activity
• Diagnose and resolve challenges in new organizational forms and open innovation
Presentation
Innovation is at the heart of the survival and growth of companies, but it is a tricky business. Even well-established companies lose their edge as a result of their inability to manage innovation. Clearly, there is no “one best way” to manage innovation. With the rise of open innovation paradigms, the pathways to innovation have multiplied significantly, posing further challenges for how to strategically engage distributed actors - both internal and external - for gaining access to new knowledge and new markets. In this project-based seminar, we will explore open and online approaches to organizing and innovating and how these have permeated various industries giving rise to “crowdsourcing”. Through cases derived from original research, the course unveils concepts and frameworks that explain how organizations are transforming, how they engage “crowds” online, as well as the antecedents and consequents of these developments in business practice.

Modalités

Organization
Type Amount of time Comment
Présentiel
Cours magistral 4,00 The course will be taught in 4 sessions of 4 hours each. Each session will entail a balanced mix of lecture- and project-based learning, involving the discussion of assigned readings and related case studies.
Cours interactif 4,00
Travaux dirigés 4,00
Cours PBL 4,00
Autoformation
Lecture du manuel de référence 16,00 The teaching philosophy is based on “inductive learning” whereby students are active participants in the learning process and create their own experiences through independent and interactive inquiry and analysis.
Travail personnel
Group Project 12,00
Charge de travail personnel indicative 6,00 For each session, students will need to prepare a case study; to support their analysis, guiding questions will be provided.
Overall student workload 50,00
Evaluation
Control type Duration Amount Weighting
Contrôle continu
Présentation orale 0,00 1 20,00
Participation 16,00 1 20,00
Autres
Projet Individuel 6,00 1 60,00
TOTAL 100,00

Ressources

Internet resources
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The following papers and chapters will be provided in a printed binder and/or made available online: Monday November 3 - Course mechanics, syllabus, the case method, and the design of the group project - Doing innovation alone. Required reading: Chesbrough (2003): Chapters 2 and 3. Voluntary reading: Chesbrough (2003): Chapter 1 and 5. - Case Study: Merck Wednesday November 5: - Part 1: Open Innovation & Crowdsourcing: Required reading: Lakhani and Wolf (2005), Lakhani and Panetta (2007) - Part