OPERATIONS MANAGEMENT STRATEGY AND COMPANY OBSERVATION

Code Cours
2324-IÉSEG-M1S2-OPS-MA-TE19UE
Language of instruction
English
Teaching content
OPERATIONS MANAGEMENT
Training officer(s)
L.ZHANG
Stakeholder(s)
Linda ZHANG
Level
Master
Program year
Period

Présentation

Prerequisite
- Business strategies
- Fundamental business activities, in particular, supply chain-, outsourcing- and vertical intergration-related activities
Goal
At the end of the course, the students should be able to:

- understand the links among strategies at different levels
- comprehend the development of different operations strategies
- identify the issues to be addressed in the creation and implementation of operations strategies
- develop appropriate strategies to improve company’s performance
Presentation
* Session 1: Important concepts and definitions, e.g., links among strategies (AOL: 5.D, 6.A, and 6.B).
* Session 2: Case study 1: Supply chain strategy at TCL Multimedia (AOL:1.A, 1.B, 1.C, 3.B, 4.A, 4.B, 5.B, 5.D, 6.A, and 6.B)
* Session 3: Case study 2: VF Brands: Global supply chain strategy (Note: This case study addresses Outsourcing strategy) (AOL: 1.A, 1.B, 1.C, 3.B, 4.A, 4.B, 5.B, 5.D, 6.A and 6.B)
* Session 4: Case study 3: Bergerac Systems: The challenge of backward integration (AOL: 1.A, 1.B, 1.C, 3.B, 4.A, 4.B, 5.B, 5.D, 6.A, and 6.B)

Modalités

Organization
Type Amount of time Comment
Présentiel
Cours interactif 16,00
Stage
Visites 16,00 It is compulsory to visit companies. The visits can help students understand practical issues-related to operations strategies.
Travail personnel
Group Project 8,00 A group project needs to be conducted based on company visits.
Charge de travail personnel indicative 16,00
Overall student workload 56,00
Evaluation
Assessment will be based on participation to classes and case discussions, a group project, and an individual assignment. (Note: Peer evaluation is involved in class participation and case discussions.)
Control type Duration Amount Weighting
Contrôle continu
Participation 0,00 4 40,00
Autres
Projet Collectif 0,00 1 40,00
Rapport écrit 0,00 1 20,00
TOTAL 100,00

Ressources

Bibliography
Slack, N. & Lewis, M. (2011), Operations Strategy, 3rd ed., ISBN: 978-0-273-74044-5, Pearson Prentice Hall. -
Beckman, S.L. & Rosenfield, D.B. (2008), Operations Strategy: Competing in the 21st Century, ISBN: 978-007-127408-1, McGraw-Hill. -
Lee, H. L. "Aligning Supply Chain Strategies with Product Uncertainties," California Management Review (44:3), 2002, pp. 105-115. -
Morash, E.A. “Supply chain strategies, capabilities, and performance,” Transportation Journal (41:1), 2001, pp. 37 – 54. -
Fisher, M.L. “What is the right supply chain for your product?” Harvard Business Review, March-April 1997, pp. 105-116. -
Internet resources