Establishment
Language of instruction
French, English
This course occurs in the following program(s)
Licence Culture and Media studies
- Crédits ECTS:
Training officer(s)
Sophie Crepy, Clément DEGARDIN, Olivier DESCAMPS
Présentation
Goal
To know the effects of several operators on the
Internet in a strategy of press and public relations.
To know and to use digital tools.
To learn how to rank, grade and analyze information,
trends, journalists’ sources.
To manage a social network.
Presentation
-Brands and positive
publicity
-Brand content:
reputation and animation
-Public relation and
participative web
-Communication in time
of a crisis and Internet 2.0
-Monitoring the com 2.0
-Internal communication
and social media
-Organising digital
communication, planning a communication strategy
-Influencing strategies
Modalités
Evaluation