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Establishment
Language of instruction
English
Teaching content
STRATEGY MANAGEMENT
Training officer(s)
A.CANATO
Stakeholder(s)
Anna CANATO
Présentation
Prerequisite
Students will have followed basic strategy and organizational behaviour courses, at IESEG or elsewhere
Goal
At the end of the course, the student should be able to :
* Understand the relevance of vision and identity for organizations
* Understand their impacts their in terms of strategy and strategic change
* Know the main actions to be taken, in term of planning and communication, when an organization needs to establish or redefine its vision
* Understand the relevance of vision and identity for organizations
* Understand their impacts their in terms of strategy and strategic change
* Know the main actions to be taken, in term of planning and communication, when an organization needs to establish or redefine its vision
Presentation
* Understanding what vision is - the theoretical side
* Cases of identity redefinitions - the practical side
* The role of leaders in maintaining, communicating and enforcing vision
* How to plan for a vision redefinition
* Cases of identity redefinitions - the practical side
* The role of leaders in maintaining, communicating and enforcing vision
* How to plan for a vision redefinition
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Autoformation | |||
| Lecture du manuel de référence | 2,00 | ||
| Travail personnel | |||
| Group Project | 8,00 | ||
| Charge de travail personnel indicative | 8,00 | ||
| Overall student workload | 34,00 | ||
Evaluation
The course requires constant in class perticipation. Assessment will be based on a written final exam to test the understanding of theory, and of a written assignment more oriented toward practice.
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 16,00 | 1 | 30,00 |
| Examen (final) | |||
| Examen écrit | 2,00 | 1 | 40,00 |
| Autres | |||
| Etude de cas | 0,00 | 1 | 30,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
A number of articles and case studies will be communicated in the first session and will be available on ieseg on line -