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Establishment
Language of instruction
English
Teaching content
STRATEGY MANAGEMENT
Training officer(s)
F.MAON
Stakeholder(s)
F.MAON, C.JANSSEN, M.CASTILLO
Présentation
Prerequisite
N/A
Goal
The objective of this course is for students to gain some awareness of the ethical issues that may arise in the business world and master the various perspectives that may help students manage these situations. Different specific contexts will be discussed with students, including (international) strategy, marketing, and supply chains. At the end of the course, students should be able to:
- Understand and define the main ethical issues in various management domains, and the role of ethics in strategy development;
- Foresee which situations may lead to ethical issues and understand the consequences of various perspectives;
- Identify the key steps companies can take to address ethical problems that arise in various management domains;
- Critically reflect upon the role of diverse stakeholders (including ourselves) with respect to ethical issues that arise in various management domains;
-Argue about the business case for ethics.
- Understand and define the main ethical issues in various management domains, and the role of ethics in strategy development;
- Foresee which situations may lead to ethical issues and understand the consequences of various perspectives;
- Identify the key steps companies can take to address ethical problems that arise in various management domains;
- Critically reflect upon the role of diverse stakeholders (including ourselves) with respect to ethical issues that arise in various management domains;
-Argue about the business case for ethics.
Presentation
The course is divided in sub-contexts, discussed by different professors.
1. Introduction to business ethics and ethical theories
2. Ethical issues in marketing
- Identification of major potential ethical issues in marketing
- Understanding of the various (marketing) ethical perspectives
- Business case for ethical practices in marketing
3.Ethical issues in (International) strategy
- Ethical concerns in strategy design and development
- The social and environmental impact of trans-national business
4. Ethical issues in international global supply chains
-Focus on the human side: abused labor and modern slavery in international supply chains
-Designing and implementing socially responsible international supply chains
1. Introduction to business ethics and ethical theories
2. Ethical issues in marketing
- Identification of major potential ethical issues in marketing
- Understanding of the various (marketing) ethical perspectives
- Business case for ethical practices in marketing
3.Ethical issues in (International) strategy
- Ethical concerns in strategy design and development
- The social and environmental impact of trans-national business
4. Ethical issues in international global supply chains
-Focus on the human side: abused labor and modern slavery in international supply chains
-Designing and implementing socially responsible international supply chains
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Travail personnel | |||
| Individual Project | 24,00 | ||
| Autoformation | |||
| Lecture du manuel de référence | 10,00 | ||
| Overall student workload | 50,00 | ||
Evaluation
-Class discussion and participation
- In-class case studies and potential presentations
- Final assignment / Individual essay
- In-class case studies and potential presentations
- Final assignment / Individual essay
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 16,00 | 0 | 15,00 |
| Autres | |||
| Projet Collectif | 0,00 | 3 | 35,00 |
| Projet Individuel | 0,00 | 1 | 50,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
'The Ecology of Commerce' - Paul Hawken (1993)
'Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization' - Andrew Crane and Dirk Matten 2015 - 3rd edition)
'Ethics in Marketing: International Cases and Perspectives' - Gene Laczniak and Patrick E Murphy (2012)
'Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization' - Andrew Crane and Dirk Matten 2015 - 3rd edition)
'Ethics in Marketing: International Cases and Perspectives' - Gene Laczniak and Patrick E Murphy (2012)
Internet resources