Establishment
Language of instruction
French, English
This course occurs in the following program(s)
Training officer(s)
YANNIC HOCINE SEDDIKI
Présentation
Goal
To apply marketing plans to specific
cultural structures
To evaluate the success of a cultural
project
To know the particularities of a cultural
structure
To draw a marketing plan for cultural
products
To choose between different types of format
and material to advertise a cultural project
Study the feasibility of a cultural project
Presentation
1)
Analysing
the role playing by the different sponsors in the budget of a cultural
structure, with special attention to the EU
2)
Legal,
social, fiscal and financial background of a cultural structure
3)
Case
study
4)
Setting
up a project
Modalités
Evaluation
Examen : coeff. 1