SELLING TECHNIQUES

Code Cours
2324-IÉSEG-AP1S1-NEG-MP-CE05UF
Language of instruction
French, English
Teaching content
NEGOTIATION
Training officer(s)
B.ARAGONES
Stakeholder(s)
B.ARAGONES
Level
-
Program year
Period

Présentation

Prerequisite
Preliminary soft skills required to follow the course: active listening, boldness, assertiveness, analysis mlndset.
Goal
At the end of the course, the student should be able to:

Understand the customer experience and relation
Master the selling steps and process
Conduct an efficient sales interview
Enhance and express soft and hard skills usefull for selling and negociating
Presentation
- Customer experience
- Selling steps
- Selling techniques
- Sales interview
- Negociation essentials

Modalités

Evaluation
Analysis and feedback from professional experience.
Participation based on case study debriefing and oral presentation.
Control type Duration Amount Weighting
Continuous assessment
Participation 28,00 1 50,00
Others
Group Project 4,00 1 50,00
TOTAL 100,00

Ressources