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Our Degree Programs
Establishment
Language of instruction
English
Teaching content
MARKETING
Training officer(s)
P.DAILLY, G.DE KERVILER
Stakeholder(s)
Philippe DAILLY / Stephane LAUTISSIER
Présentation
Prerequisite
Future entrepreneurial project
Goal
At the end of the course, the student should be able to:
Developing a customer relationship adapted to the growth of users
Develop a marketing strategy to create retention and develop transaction opportunities
Develop community building skills
Innovate and set up creative solutions in an organization
Analyze and solve complex problems with the appropriate methodology
Work efficiently in a team and provide contributions
Developing a customer relationship adapted to the growth of users
Develop a marketing strategy to create retention and develop transaction opportunities
Develop community building skills
Innovate and set up creative solutions in an organization
Analyze and solve complex problems with the appropriate methodology
Work efficiently in a team and provide contributions
Presentation
1 / Exploring idea and market … :
- From BMC Canvas to lean startup canvas, presentation of tools to focus the value proposal
- How to test the market : basis of customer discovery
- How to find check added-value : frameworks to target traction
2 / From idea to business plan : Introduction to business plan
- Sum up the project and the first results (market feed back, traction…)
- Presentation of business plan framework
- How to fill a business plan
3 / First pitch and coaching : how to make live your craft value proposal and executive summary
4 / Growth hacking and customer engagement :
- From customer discovery to customer validation and creation
- How to start your growth hacking : tools to create acquisition
- How to develop your growth hacking : the AARRR method
5 / Develop a plan for investors
- Build and optimize your business plan in a efficient way
- Focus on financials elements
- How to target and speak to business angels
6 / Pitch the plan!
- From BMC Canvas to lean startup canvas, presentation of tools to focus the value proposal
- How to test the market : basis of customer discovery
- How to find check added-value : frameworks to target traction
2 / From idea to business plan : Introduction to business plan
- Sum up the project and the first results (market feed back, traction…)
- Presentation of business plan framework
- How to fill a business plan
3 / First pitch and coaching : how to make live your craft value proposal and executive summary
4 / Growth hacking and customer engagement :
- From customer discovery to customer validation and creation
- How to start your growth hacking : tools to create acquisition
- How to develop your growth hacking : the AARRR method
5 / Develop a plan for investors
- Build and optimize your business plan in a efficient way
- Focus on financials elements
- How to target and speak to business angels
6 / Pitch the plan!
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours magistral | 8,50 | ||
| Cours interactif | 6,00 | ||
| Coaching | 2,50 | ||
| Autoformation | |||
| Lecture du manuel de référence | 12,00 | ||
| Recherche | 12,00 | ||
| Travail personnel | |||
| Group Project | 9,00 | ||
| Overall student workload | 49,00 | ||
Evaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Présentation orale | 0,25 | 1 | 25,00 |
| Autres | |||
| Projet Collectif | 0,00 | 1 | 50,00 |
| Soutenance orale | 0,50 | 1 | 25,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
CUSTOMER DEVELOPMENT - Steve Blank
RUNNING LEAN - Ash Maurya
LEAN START UP - Eric Ries
RUNNING LEAN - Ash Maurya
LEAN START UP - Eric Ries