At the end of the course, the student should be able to:
1. Understand what Affiliate Marketing is about and define whether this is appropriate to promote their activity, build an effective program, advertise, manage and grow it.
2. Understand how Programmatic Advertising fits into the online display ecosystem and how this is reshapping digitial advertising as a whole. Understand why Marketers need to embrace this revolution to better craft powerful digital marketing strategies moving forward.
3. Understand the Online Video Landscape and recent evolutions in digital video consumption. Understand key Video market trends and draft a vision for the future.
Affiliate Marketing :
* What is Affiliate Marketing ?
* How to build and effectively manage an affiliate program.
Programmatic Advertising :
* An intro to Programmatic Advertising,
* A marketer’s guide to Programmatic Advertising
* Programmatic Direct
Online Video :
* An intro to Online video landscape
* Recent evolutions of digital Video
* Overview of today’s video market
* A vision for the future.
