Communication and media theory (GB)
Année du cours : 2 année(s)
Etablissement : ISTC – MANAGEMENT ET COMMUNICATION
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1
-The course requires a good English level enough to read a newspaper article, to understand a radio or a TV program, and to be comfortable with the English – language online content.
– Being able to give an account of past and present views on the concept of mass media and mass communication and on different communication models and theories of communication.
– Being able to describe the social and cultural theoretical framework for the study of mass media and communication
– The main theoretical concepts of mass media and mass communication, as well as the related vocabulary
– Critical analysis skills, theoretical understanding and the practical application of communication techniques and media analysis
– The history of media, offering a social science and cultural studies outlook for the study of mass communication
– Introduction to Communication
– Introduction to Media, Convergence
– Print media
– Music and Radio
– Screens: Film and Television
– The Internet
– PR and Advertising
– Representation
– Audiences
– Mass Media and Globalization
