COMMUNICATION TOOLS: STORYTELLING & DATA VISUALIZATION
Année du cours : 3 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1
Students are not required to have taken preliminary courses in marketing.
At the end of the course, the student should be able to :
– Better understand what makes great oral & written presentations
– Make better structured presentations (storytelling)
– Make better visual presentations (data visualization)
How to better convince your audience using written or oral presentations? This course aims at developing a toolbox of skills in terms of persuasive communication.
The course is organized in two different yet mutually interconnected aspects: storytelling, or the power to better structure your presentation; and data visualization, or the power to easily communicate complicated data through simple visual tools. Three takeaways:
– Practice-oriented course: Students will be asked to put the tools into practice in several oral and written presentations.
– Multiple business settings: The course will focus on different settings such as success story, investment pitch, new product launch, decision-making, etc.
– Multiple software/tools: We will discover or rediscover several presentation and infographic tools such as Powerpoint, Prezi, Canva, Piktochart, Overleaf, etc.
