CONCEPTION ET GESTION DES ETUDES
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1
Marketing cores, Basic statistics, Methodology of market research.
At the end of the course, the student should be able to:
1. Have a basic understanding of scientific survey study
2. Be able to independently conduct simple survey for market research
3. Understand dos and don’ts of running a survey
4. Better improve leadership, teamwork, problem-solving, and communication skills.
5. Produce professional quality documents and oral presentations using adapted tools.
1. Introduction
2. Marketing in The Digital Age
3. Design a Survey
4. Data Analysis
