Customer Intelligence 1: Descriptive Analytics
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S2
°The students should have followed ‘Introduction to analytical Customer Relationship Management’ course
At the end of the course, the student should be able to:
° be able to breakdown and propose innovative solutions for real-life business problems using descriptive analytical methods
° run a basic descriptive analysis based on company’s transactional database while constructing expert knowledge
° manage successfully customer relationships
° Breakdown complex organizational problems using the appropriate methodology (LO3.A)
° Propose creative solutions within an organization (LO3.B)
° Construct expert knowledge from cutting-edge information (LO5.B)
° Bea reference point for expertise-related questions and ambiguities (LO7.D)
This course introduces students to the basic principles of descriptive analytics. This hands-on course introduces students how to describe, segment and visualize customer data in order to extract relevant business insights.
A detailed overview of the course content is given below
° Segmentation analysis
° Market-basket analysis
° RFM analysis
