Formation/Cours

Basic knowledge of marketing management.

At the end of the course, the student should be able to:

1. Understand and apply digital concepts, digital business models and digital jargon
2. Comprehend the main tasks to execute when working on digital marketing
3. Explain real-life digital cases

1. Key business models
2. Prominent digital marketing tools (e.g., search engine advertising, search engine optimization, email marketing, mobile marketing)
3. Social media marketing
4. Paid, owned, earned media optimization model
5. User-generated content
6. Web-to-store, internet of things