Generate sustainable solutions for organizations (LO2.C)
Understand the challenges of the digital economy for companies and individuals: impacts of ICT on our societies, dominant role of the information, transformation of the economy in all its key processes: innovation, production, communication, distribution, consumption …
Use of a methodological tool allowing the understanding of the value chain notion and its application to the ICT sector,
Understand the technological and business innovation aspects of the Digital Economy. This will prepare them for a career in an industrial, commercial or research environment.
Acquire key knowledge regarding the fast-changing digital environment.
Understand the fundamental and significant shifts that firms will need to address over the next coming years.
Understand national and international business contexts.
Propose creative solutions within an organization (LO3.B)
Assess market conditions relevant for digital businesses.
Identify threats and opportunities for the design of relevant strategies in digital businesses
Identify and understand new business models.
Achieve an up-to-date, critical synthesis that links the various aspects of the digital economy
Introduction to ICT + ICT figures
Context: a profound evolution of our sociey and economies + Central role of the information + Consequences of that revolution
Understanding Millenials and their main expectations
Value chain analysis + Interrelations of the market players: the “percolation paths”.
8 major impacts and challenges:
1. Technology (Cloud computing, IoT, Big Data…). Technology re-imagines : Communication, Transport & Mobility, Business processes, Music consumption, Personalization, Just in time, Commerce, Content, Reviews, Travels, Voice, News…
2. Information and knowledge (ICT: new testing ground for innovative teaching formats for the transmission of knowledge),
3. Economy (Internet contributions to sectors using it),
4. Digitalization (Development of new consumption patterns & new business models),
5. Regulation (People & Regulation / Policies should evolve to adapt to a more connected society – GDPR),
6. Human & Social (Permanent connection reconfigures spaces and times: private and family life, professional life, private life and digital identity, social life + health impacts and Digital Detox),
7. Organizational (Changes in company organization, effects of globalization).
8. Cyber security / Data security
