Formation/Cours

CRM basics

– Manage the major e mail & Direct Marketing models
– Better identify and understand the challenges encountered by companies in terms of direct marketing
– Manage the different traditional and digital direct marketing techniques (mailing, phoning, street marketing, couponing, display, e mailing, social media etc

I1. Introduction
1.1 AIDA & ADICAS models
1.2 History of Direct Marketing:
1.3 Direct Marketing objectives
1.4 Pull and Push concepts
1.4 Database
1.5 7 key steps to design a Direct Marketing campaign

2. Direct Marketing techniques
2.1 Traditional direct marketing techniques
2.1.1 Mailing
2.1.2 e-mailing
2.1.3 Phoning
2.1.4 Loyalty cards
2.1.5 Street marketing and other techniques…

3. Conclusion