DIGITAL AND MOBILE MARKETING
Année du cours : 3 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1 ou S2
Enthusiasm for marketing and how best to promote products and services online. As the approach is very practical, there is no particular skills required aside from willingness to learn more in the field.
This course will introduce digital marketing in general and mobile marketing best practices in particular. At the end of the course, students should be able to:
– Identify the many available digital marketing strategies and when best to apply them.
– Understand the impacts of mobile marketing growth and possible future developments.
– Practice the implementation of a mobile campaign as part of their project group assignments.
Introduction to digital & mobile marketing in 6 sessions: Available strategies in digital marketing Reasons for selecting a mobile marketing approach – key benefits Uses of mobile marketing by the brands: mobile responsive design, mobile apps, SMS, QR Codes Steps to mobile marketing execution Best practices in implementing mobile marketing Final session will focus on group project presentations
