DIRECT & E-MAIL MARKETING
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S2
Marketing Basics
At the end of the course, the student should be able to :
Successfully collaborate within a intercultural team (LO1.B)
Communicate effectively in English (LO1.C)
Breakdown complex organizational problems using the appropriate methodology (LO3.A)
Analyze the direct marketing and mailing strategy of a company
Propose creative solutions within an organization (LO3.B)
Suggest an appropriate mailing campaign
Demonstrate an expertise on key concepts, techniques and trends in their professional field (LO7.A)
Master the key concepts of direct marketing
Identify the main aspects of mailing campaigns
Experience the main tools to develop an efficient mailing campaign
Day 1 – Introduction to Direct Marketing
Day 2 – Operationalization of Direct Marketing
Day 3 – The mailing strategies
Day 4 – Mailing in action and introduction to MailShimp
