Entrepreneurship
Etablissement : ECOLE DU NUMERIQUE
Langue : Anglais
Formation(s) dans laquelle/lesquelles le cours apparait :
- Master UX & Marketing Digital [ECTS : 3,00]
Période : S1
- Leverage key milestones when launching a new concept / company.
- Get to know the main steps of a company creation, from idea to effective launch.
- Understand the main elements of business plans.
Session 1: Introduction to entrepreneurship (4H)
- Entrepreneurial mindset
- Steps of business creation
- Suitability man/woman and project
- From idea to business opportunity
- Test your ideas / market analysis
Session 2: From ideation to project (4H)
- Effectuation
- Company mission, vision and strategy
- Design the organization
- Start-up and franchise
Session 3: Value proposition & business model (4H)
- Value proposition, unique selling proposition & profit equation
- Business model patterns & Canvas
- Product and service development process
- Structure and framework of business plan
Session 4: Marketing, pricing and sales (4H)
- Target segmentation, customer insight
- Marketing mix and positioning
- Marketing, commercial & communication plan
- Ecommerce and website creation
Session 5: Financing, raising capital & controlling (4H)
- Subsidies, crowdfunding, banking loan, investment funds
- Define smart objectives
- Determine KPIs
- Build dashboard
- Preparing the pitch
