Formation/Cours

This course is intended for beginners. Though, all students are expected to show interest, curiosity and motivation to learn about this topic.

At the end of the course, the student should be able to be operational and efficient and act ethically in any selling situation in an international and intercultural environment.

In line with the professional orientation of the Bachelor in international Business, the students will develop their knowledge and skills in the selling field thanks to a practical approach including exercises, case studies and role plays involving various types of customers and business situations.
The topics covered will give the students the necessary theoretical knowledge to understand the sales process and its phases, the different sales techniques, the alternative Personal Selling approaches, trust and sales ethics, etc.
The course will help students understand how to build long¬term and trusting relationships with their customers.