At the end of the course, the student should be able to:
1. Identify, measure, and evaluate a company’s digital strategy as it relates to the relationships between value drivers, value levers, and digital technologies (AACSB – LO5A).
2. Develop hands-on experience with understanding and using key digital technologies that drive digital strategy (AACSB – LO7D).
3. Demonstrate effective visualization and data analytics skills (AACSB – LO7C).
4. Analyze and solve business case situations related to digital technology problems (AACSB – LO3B).
Digital technologies are revolutionizing how organizations do business. Technology giants, along with legacy organizations that have embraced digital technologies and other emerging tech-savvy startups are redefining the strategic landscape. Modern companies now face pressures to infuse digital technology in all aspects of their business, including processes, interactions with customers, partners and employees, as well as products and services. Understanding how such digital strategies develop and operate is an essential skill for entrepreneurs (to create the strategy), managers (to take actions that are coherent with the strategy), and business analysts and consultants (to co-create and interpret the strategy). This course is designed to provide learners with the knowledge, insights, and frameworks necessary to design and evaluate digital strategies, with a special emphasis on the lightweight technologies (e.g., SMAC) and heavyweight technologies (e.g., ERP) that drive such strategies
