GLOBAL ONLINE RETAIL
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1
Basic understanding of the ecommerce and social media market place
Introductory level marketing skills
An Entrepreneurial spirit
Work in an international and intercultural environment
Understand the impact of e-commerce in the globalization of international markets
Consider the impact of cutlural considerations in cross border markets
Identify new market issues including tax, logistics, foreign exchange impact, etc
Develop and implement a market entry plan to capitalise on global opportunity
Topic 1. The rise of e-commerce from traditional markets
Topic 2. Understanding and leveraging the cross border cultural dififerences
Topis 3. Issue associated with new markets, logistics, foreign exchange, import/export, etc.
Topic 4. How to minimise risk and maximise gain
Topc 5. Developing a strategy for the new world market.
Topic 6. Global payment management & the new world currencies
