Formation/Cours

– Expressing ideas accurately and fluently in everyday situations.
– Analysing and describing various documents.
– Reacting to current affairs.
– Justifying your point of view.

This course develops the following professional skills:
– Implementing a communication plan (creation, budget, follow-up).
– Being able to work with all professional partners (agencies, companies, etc.).
– Developing your personality with an emphasis on values of integrity, open-mindedness, tolerance, and respect.
– Applying “principles” to every action: diligence, autonomy, interdisciplinarity, innovation, inventiveness.

The world of sales:
• Description of a business and its structure.
• First contact: CV, cover letter, job interview.
• Taking telephone appointments.
• Trusting each other and forging relations when there are cultural differences.
– Professional shows (trade fairs).
– Chart analysis.
– Advertising.
• Creativity (e.g. creating ads in German).
• Stressful situations (e.g. job interview simulation).