Formation/Cours

The course “Operational Marketing” builds on the classic examples, core concepts, and logical structure with the fast paced globalization:
the increasing role of corporate social responsibility; advances in technology, e-commerce, and digital communication: the growing impact
of social media, and the widespread use of data analytics, marketing automation, and artificial intelligence have disrupted many industries
and have opened doors to new business models.
The course will go over operational marketing managers efforts to harmonize the organization’s objectives, capabilities, and resources
with marketplace needs and opportunities.
The course will go over the analytical approach of analyzing the recurring problems in marketing management, going over the marketing
principles, strategies, and practices.
The course will go over the strategic thinking to the complete spectrum of marketing: products, services, persons, places, information,
ideas, and causes; consumer and business markets; profit and nonprofit organizations; domestic and foreign companies; small and large
firms; manufacturing and intermediary businesses; and low- and high-tech industries as well KPIs, budget line items, projects, tasks, and
the individuals responsible.
Over the course a lot of case studies will be covered with an emphasis on the emerging, consumer hungry Asian market.