PRODUCT MANAGEMENT
Année du cours : 6 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1 ou S2
Basic knowledge of Marketing Management
Master the appropriate techniques of product management and display expertise in this field
This is an ‘applied’ course where each student group (based on the lecture materials presented in class) will: (1) make an assessment of the marketplace, (2) develop a strategy for their chosen product/service, (3) create concrete marketing plans for the critical product lifecycle phase(s) relevant for each group, and (4) make presentations to the class.
