Formation/Cours

1. Provide an understanding of the key elements of entrepreneurship, enterprise policy and the policy process.
2. Understand the dynamics of the enterprise policy process.
3. Understand the importance and impact of enterprise policy for entrepreneurs and SMEs.
4. Understand the application of theoretical and empricial models to real life business situations through application, case studies, reading and researching.

In the first session the students will be introduced to entrepreneurship and the importance governments have placed on the activity. Given this, enterprise policy will then be explored as to how and why governments are pursuing such policies to address economic and social challenges. Enterprise policy will be discussed at different levels (for entrepreneurs and SMEs), within different contexts, and from the policy process itself (formulation, implementation and evaluation stages).

In the second session of the course students will have the opportunity demonstrate their understanding of enterprise policy by undertaking the Value Challenge. They will create a business and explore the difficulties faced by entrepreneurs and SMEs and then apply their understanding of international enterprise policies to their own business ideas.
In the third session the students will present their business ideas and how they will face the challenges by discussing the enterprise policies they have chosen to assist and support them.

The final session will explore what we can do to ensure enterprise policies are effective by allowing the students to ‘act’ as policy advisors to governments.

Overview:

Session 1 (3 hours): Introduction to enterprise policy
Session 1 (1 hour): Discussion on understanding the types of enterprise policies available in different countries
Session 2 (2 hours): Students will undertake the Value Challenge
Session 2 (2 hours): How, what, when, where and how will the students be supported via enterprise policies given their business ideas?
Session 3: Presentation of student’s business ideas and applying enterprise policies.
Session 4: The future of enterprise policy: innovation versus tradition