THE SECRET OF HOW TO CONVINCE IN ENGLISH

Année du cours : 1 année(s)

Etablissement : IÉSEG School of Management

Langue : English

Période : S2

Students must have the ability to speak and write a relatively fluent English that is grammatically correct.

Apply the skills (both oral and written) learnt in class to business situations where the use of a professional and convincing language, accompanied with affirmative body language is required. Carry out research to be analysed and put into a professional and influential written format. Carry out an effective meeting using the correct, formal professional language.

Students will learn the techniques of debating, notably speech making to convince, and participate in debates using these techniques with different members of the class and where possible with members of other classes. Students will carry out a feasibility study relative to the life they are living in Iéseg, which will include creating a survey, analysing the gathered data and communicating it in a concise and credible written form as a professional report and orally in the form of a meeting, using persuasive techniques with a view to convincing “investors” to invest in them. Students will also be involved in negotiating, practicing some of the skills of negotiation in order to reach an agreement while avoiding argument and dispute.