WEB STORE DEVELOPMENT
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S2
The student should have general knowledge in e-commerce, e-marketing and SEO
The student must be autonomous and able to work in group
At the end of the course, the student should be able to :
Master change, to integrate new technologies and innovation and to develop creative solutions
Create an ecommerce website using the open source solution Prestashop.
Understand all the ecommerce standards and adapt them to their own website.
Fully customize a Prestashop website (homepage, product page, listpage, checkout process) and be able to
manage the orders.
LO3.B Propose creative solutions within an organization
LO3.C Organize change management processes
LO5.C Employ state-of-the-art management techniques
LO7.C Effectively apply in-depth specialized knowledge to take advantage of contemporary opportunities in their professional field
.
Here are the 3 main steps :
– Customization of the webstore (Homepage, user experience, list and product page, static pages…)
– Creation of the catalog (product, price, category…)
– Check out process and order management
This course is half theory (how to customize Prestashop) and half practice (students customize their own
prestashop website)
