Formation/Cours

Make students aware of the roles of new technologies and the information system in business development, market understanding and team management.

Familiarize students with the information system : components, roles, data and information.

Understand the relationship between the information system, the operating system and the control system.

Familiarize students with the market research process supported by technology and through commercial and competitive intelligence tools (benchmark, detection of new business opportunities, price studies, acquisition of new customers)

Choose and formulate the most suitable marketing strategy

Handling theoretical knowledge and marketing tools in concrete situations and various sectors.

Formulate relevant recommendations for an organization

Part I – Introduction to the information system

I – What is a company ?

II – History of Information System

III- Data, database & information

IV- Organization and IS

1- Information System Functions

2- Position of the IT department within the organization

V- Information System contributions to the organization

1- The creation of value by Information Systems

2- Marketing: Attract attention and develop demand

3- Improve Sales

4- Deliver the value

5- Finance

Part II – The company, its environment and technology

I- The company and its environment

II- Types of Business intelligence

III- How to carry out a competition study?

IV- Monitoring and information gathering tools

V- Evaluate the impact of the monitoring strategy

Part III – Digital transformation and Digital Marketing

I- Definition and illustration of digital transformation

II- Why is digital transformation a strategic topic for companies?

III- How Covid 19 has accelerated companies digital transformation plans

IV- Case study : Accor vs Airbnb case