Formation/Cours

Marketing cores, Basic statistics, Methodology of market research.

At the end of the course, the student should be able to:

1. Have a basic understanding of scientific survey study
2. Be able to independently conduct simple survey for market research
3. Understand dos and don’ts of running a survey
4. Better improve leadership, teamwork, problem-solving, and communication skills.
5. Produce professional quality documents and oral presentations using adapted tools.

1. Introduction
2. Marketing in The Digital Age
3. Design a Survey
4. Data Analysis