Formation/Cours

At the end of the course, the student should be able to:

• Engage in the development of a strategy focused on innovation, transformation, change and/or growth.
• Assess and synthesize data from various sources and across different fields.
• Develop, and suggest both creative and data-driven solutions.
• Analyze, anticipate and solve complex problems with the appropriate methodology.
• Work in teams with rigor and discipline.
• Provide professional quality presentation.

Students work on a real consulting project. At the end of the course, they provide a concise capstone report (ppt-like) and make a group presentation. This final report draws from data (external and internal dynamic forces) and frame a current or potential business problem, define a strategic challenge and identify a business opportunity.
Students brainstorm on ideas, provide possible evidenced-based solutions and an implementation plan. They tell a data-driven story that is both descriptive and prescriptive and that addresses at least one of the following topics:

1. The growth of the firm
2. A new business model, a transformation, a platform/ecosystem, a new value proposition to customers and/or other stakeholders
3. The firm’s strategy effectiveness (different activities from those of rivals and/or similar activities to those of rivals but in different ways)
4. A CSR/Creating Shared Value project (so with both societal gains and business benefits)

In sum, the final report provides recommendations that can help the firm anticipate the future, solve or prevent a problem, adapt, grow and outperform today’s and/or future rivals.