ADVERTISING & COMMUNICATIONS STRATEGY
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1
Basic knowledge of Consumer Behavior, Marketing Management and Marketing Research.
At the end of the course the student should be able to :
Master the appropriate techniques of communications through advertising, and display expertise in this domain.
– Aligning advertising communications with brand marketing strategy
– Developing an effective communications strategy incorporating traditional and digital media
– Evaluating advertising for communications effectiveness
– Persuasion in advertising
– Media strategy to support communications
